Website foundation refresh

We focused on the core journey from first visit to first success. The site now highlights persona entry points, a consistent install story, and a unified docs experience.

What shipped

• Persona routing for everyday users, operators, developers, and enterprise buyers.
• Docs search with a fast local index.
• Cleaned up navigation and a focused Start Here funnel.

Why it matters

• Visitors can now self-select the right path in one click.
• Documentation is discoverable without leaving the site.
• The install path is consistent across pages.

Next up

• Expanded case studies with real approval trails.
• More interactive demos for the system operator workflow.